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Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

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Thursday, October 8 • 10:40am - 11:10am
Women love tech... you're just not speaking to them.

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The biggest barrier for developers and entrepreneurs is getting their technology in to the hands of the consumer. Women make 94% of the purchasing decisions of the households and yet tech companies are yet to explore new and interesting ways to market it to them. The discussion will be facilitated by Samantha Wright, the editor of Tech Girl, a South African tech blogged aimed at local women, and Zoe Hawkins, Content Editor for Lazygamer.net - Africa's biggest gaming website. The talk will highlight how women utilise technology as well as how we go about marketing it to them.

Speakers
avatar for Zoe Hawkins

Zoe Hawkins

Video Game journalist and mommy blogger by day, occasional food pornographer by night, I love gadgets, tech, games and words put together in unique orders. Talk to me about gaming, about tech, about women, and awesomely geeky kid's clothes.
avatar for Sam Wright

Sam Wright

Editor, Tech Girl
Samantha Wright spent 2 and a half years sharpening her teeth in the YFM Newsroom and learning the tricks of the journalism trade. At the age of 23 she moved into the corporate world where she took up a post at an engineering firm. While here she wrote scientific and engineering related pieces for a host of B2B publications including Engineering News and Mining Review Africa. | | Her real love has always been technology and how it impacts South... Read More →


Thursday October 8, 2015 10:40am - 11:10am
Keynotes/Social/Misc Track

Attendees (14)