Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.
User research is a vital part of the User Experience (UX) toolkit, and is especially useful when developing new products and services. In my talk I tell some stories about research from experience – unexpected findings, surprises, ‘why didn’t I think of that’ moments, research for validation and inspiration. An entertaining and insightful look at the things people come up with when you are out there engaging with them.
