Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.
This talk reveals what African consumers expect from a digital experience across categories. We report on a study amongst South African, Nigerian and Kenyan consumers to establish the digital expectation commonalities and differences when engaging with different sectors. We answer questions such as: are consumers more concerned about safety of information in the area of social networking or digital finances? Which sector has the highest consumer expectations of being device agnostic? In so doing, the presentation serves as a guide for digital service providers to assist in developing offerings that truly meet the digital consumerâ€™s expectations.