Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

View analytic
Wednesday, October 7 • 11:30am - 12:00pm
Moving digital experiences in Africa from dull to desirable

Sign up or log in to save this to your schedule and see who's attending!

This talk reveals what African consumers expect from a digital experience across categories. We report on a study amongst South African, Nigerian and Kenyan consumers to establish the digital expectation commonalities and differences when engaging with different sectors. We answer questions such as: are consumers more concerned about safety of information in the area of social networking or digital finances? Which sector has the highest consumer expectations of being device agnostic? In so doing, the presentation serves as a guide for digital service providers to assist in developing offerings that truly meet the digital consumer’s expectations.

Speakers
avatar for Michel Katuta

Michel Katuta

Head of Technology and Consumer Panels, Columinate
avatar for Henk Pretorius

Henk Pretorius

Co-Founder & CEO, Columinate


Wednesday October 7, 2015 11:30am - 12:00pm
UX/The Next Billion Track

Attendees (24)