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Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

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Wednesday, October 7 • 2:50pm - 3:20pm
The One Thing The Apache Indians And The Harley Davidson Motorcycle Company Knew Then That Africans Cannot Ignore Now

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Africa is in a state of disruption. This provides both significant opportunity and increasing risk. Using a unique backdrop of two similarly disruptive periods in history - the Spanish invasion of the Americas, and the 2nd Industrial Revolution in the USA - I argue that following a relevant, meaningful and visceral cause is the most important step that Africans can make in building your business, organisation or career.

Speakers
avatar for Fred Roed

Fred Roed

CEO, World Wide Creative
Fred Roed first started teaching people how to build their brands in the digital economy way back in 1998. Fred is the CEO of digital marketing agency World Wide Creative, one of SA's biggest digital agencies with clients such as Hyundai, City of Cape Town, Virgin Mobile and The Foschini Group. Fred is also the co-founder of the Heavy Chef project, dedicated to demystifying digital marketing. Fred Roed is currently Head of Agencies at the... Read More →


Wednesday October 7, 2015 2:50pm - 3:20pm
eCommerce/Marketing/Mobile Track

Attendees (15)