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Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

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Wednesday, October 7 • 10:40am - 11:10am
They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

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They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

The Curse of Knowledge: Why smart people are bad at explaining their products & services

Explanations are like Orgasms: Lessons from nature

Tricks of the Trade: the basic structure of any good explainer video (Hint: it's like a sales pitch)


Elodie Burls

MD, Blink Tower
From when she can remember, Elodie wanted to change minds through media. She studied Educational Drama Theatre while chairing her University's animal rights society, and was destined to work in NGO's. That's until the entrepreneurial bug bit. She started her first business at age 24, her second at 26 and her current business, Blink Tower, at age 27. Elodie is the Managing Director at Blink Tower, an award winning studio that creates 2D... Read More →

Wednesday October 7, 2015 10:40am - 11:10am
UX/The Next Billion Track

Attendees (29)