Tech4Africa Johannesburg 2015

They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

- The Curse of Knowledge: Why smart people are bad at explaining their products & services

- Explanations are like Orgasms: Lessons from nature

- Tricks of the Trade: the basic structure of any good explainer video (Hint: it's like a sales pitch)

The Future Of Telecommunications: A Paradigm Shift Into The Unknown

Jatin will be discussing the future of communications pertaining to new trends, new technologies and the migration to cloud services within the mobile arena. Hot topics such as the price of data, mobile termination rates and the death of the smartphone contract will be explored. Consumer insights will also be discussed as the telecommunications industry is primarily driven by the wallets of their customers. The industry is clearly set for an unsustainable path as there are many interrelated factors in play. These include migration to Voice over Internet Protocol (VoIP), the emergence of new telecom players and the upcoming price wars. Telecommunications all over the world, including South Africa, has become a volatile and unpredictable entity that is on the cusp of transformation. This is what makes telecoms such an exciting industry to be in. Anything is possible, and he certainly wants to be part of it by sharing his research and expertise to ensure a better future for all."

The Internet Poverty Myth
Several years after the arrival of the Internet, and increasing inclusivity, Johan Nel begs the question: What has the Internet really meant for South Africans? Will bringing the Internet to the unconnected in townships and rural South Africa really bring wealth with it?

The online landscape is experiencing a digital trail of disruption and consumers are happily being disrupted. Felix will talk about what the future holds for the classifieds industry in the digital space and will touch on disruptive technologies that are fuelling the on-demand economy. Customers are after convenience and Felix will talk about the changes in the digital landscape that are already impacting our world and affecting our lives.