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Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

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Wednesday, October 7
 

10:40am SAST

They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!
They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

The Curse of Knowledge: Why smart people are bad at explaining their products & services

Explanations are like Orgasms: Lessons from nature

Tricks of the Trade: the basic structure of any good explainer video (Hint: it's like a sales pitch)


Speakers
EB

Elodie Burls

MD, Blink Tower
From when she can remember, Elodie wanted to change minds through media. She studied Educational Drama Theatre while chairing her University's animal rights society, and was destined to work in NGO's. That's until the entrepreneurial bug bit. She started her first business at age... Read More →


Wednesday October 7, 2015 10:40am - 11:10am SAST
UX/The Next Billion Track
  Marketing

11:30am SAST

Mobile, video, Africa - Tuluntulu is leading the revolution
Tuluntulu is a mobile content and advertising platform targeting audiences in Africa, and globally, with African focused content. The platform currently has 17 x 24/7 streaming "TV" channels; and 11 radio stations. Tuluntulu is designed to work on mobile devices connected via low bandwidth connections. The “FREE” business model is designed to maximize audience reach and engagement; it can be downloaded for free, usage is free (no subscriptions) -100% free on Wi-Fi, with data costs only if connected via a mobile network (low data TV setting consumes +-50MB / hr.).

Speakers
avatar for Pierre van der Hoven

Pierre van der Hoven

Founder & CEO, Tuluntulu
Tuluntulu is a mobile content distribution company for Africa. Talk to me about getting your content out there. Talk to me about launching an app in Africa.I am a serial entrepreneur. Talk to me about anything to do with thinking big, never giving up and starting your own busines... Read More →


Wednesday October 7, 2015 11:30am - 12:00pm SAST
eCommerce/Marketing/Mobile Track
 
Thursday, October 8
 

3:40pm SAST

Mobile as a the richest media channel with the highest reach Africa

Monetisation opportunities for publishers , brands, agencies ,developers , and MNO’s Business Models


Speakers
YA

Yaron Assabi

Founder, Digital Solutions Group
I am an entrepreneur with a passion for ICT . I founded what is known today as the Digital Solutions Group (www.dsg.co.za ) in 1998. DSG focuses on relationship marketing solutions using multi channel commerce. In 2000 we sold a 51% stake in Digitalmall.com to iTouch (the... Read More →


Thursday October 8, 2015 3:40pm - 4:10pm SAST
Keynotes/Social/Misc Track
  Marketing, Mobile in Emerging Markets