Tech4Africa Johannesburg 2015

They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

- The Curse of Knowledge: Why smart people are bad at explaining their products & services

- Explanations are like Orgasms: Lessons from nature

- Tricks of the Trade: the basic structure of any good explainer video (Hint: it's like a sales pitch)

Tuluntulu is a mobile content and advertising platform targeting audiences in Africa, and globally, with African focused content. The platform currently has 17 x 24/7 streaming "TV" channels; and 11 radio stations. Tuluntulu is designed to work on mobile devices connected via low bandwidth connections. The “FREE” business model is designed to maximize audience reach and engagement; it can be downloaded for free, usage is free (no subscriptions) -100% free on Wi-Fi, with data costs only if connected via a mobile network (low data TV setting consumes +-50MB / hr.).

Monetisation opportunities for publishers , brands, agencies ,developers , and MNO’s Business Models