Tech4Africa Johannesburg 2015: Full Schedule

Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

10:40am SAST

They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

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They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

- The Curse of Knowledge: Why smart people are bad at explaining their products & services

- Explanations are like Orgasms: Lessons from nature

- Tricks of the Trade: the basic structure of any good explainer video (Hint: it's like a sales pitch)

Speakers

Elodie Burls

MD, Blink Tower

From when she can remember, Elodie wanted to change minds through media. She studied Educational Drama Theatre while chairing her University's animal rights society, and was destined to work in NGO's. That's until the entrepreneurial bug bit. She started her first business at age... Read More →

Wednesday October 7, 2015 10:40am - 11:10am SAST
UX/The Next Billion Track

Marketing

Session Type Solo
Who should attend advertisers, Consumers
Session DNA Enabling

2:00pm SAST

Always-on learning - the secret ingredient to Digital Marketing success

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Taste-test, collaborate, create - embrace a culture of learning and sharing - these are some of the traits of modern-day marketers making sense and staying ahead in the multi-faceted world of digital marketing. - The Marketing Landscape in 2015 and beyond - Creating a learn-&-share culture (internal) - Marketing through sharing (external) - Lessons from Heavy Chefs around the world

Speakers

Louis Janse van Rensburg

Managing Director, World Wide Creative

Louis is a business partner and the Johannesburg Director at leading digital consulting agency World Wide Creative and member of the Heavy Chef education initiative. Louis is also known as the "Connecting-The-Dots Guy" at WWC with an encyclopaedic knowledge of research to support... Read More →

Wednesday October 7, 2015 2:00pm - 2:30pm SAST
eCommerce/Marketing/Mobile Track

Marketing, Digital Domain

Session Purpose Impart wisdom
Session Type Solo
Who should attend All
Session DNA Inspiring
Tags #wwcteam #heavychef

2:50pm SAST

The One Thing The Apache Indians And The Harley Davidson Motorcycle Company Knew Then That Africans Cannot Ignore Now

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Africa is in a state of disruption. This provides both significant opportunity and increasing risk. Using a unique backdrop of two similarly disruptive periods in history - the Spanish invasion of the Americas, and the 2nd Industrial Revolution in the USA - I argue that following a relevant, meaningful and visceral cause is the most important step that Africans can make in building your business, organisation or career.

Speakers

Fred Roed

CEO, World Wide Creative

Fred Roed first started teaching people how to build their brands in the digital economy way back in 1998. Fred is the CEO of digital marketing agency World Wide Creative, one of SA's biggest digital agencies with clients such as Hyundai, City of Cape Town, Virgin Mobile and The Foschini... Read More →

Wednesday October 7, 2015 2:50pm - 3:20pm SAST
eCommerce/Marketing/Mobile Track

Marketing, Art and Inspiration

Session Purpose Impart wisdom
Session Type Solo
Who should attend All
Session DNA Inspiring
Tags #HaveACause #heavychef

3:40pm SAST

Vini. Video. Vinci. Why digital video is the king of content

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Presentation will cover: the power of video, the latest trends in video viewing, stats relating to video ads, looking at how video has infiltrated google, facebook, and other online platforms, the power of the vine, and how to create a digital video strategy with ads, vignettes, stories, even ongoing series â€“ each serving to achieve the relevant objectives of the brand/publisher/corporation/organisation.

Speakers

Devon Brough

Director: Strategic Partnerships, HoneyKome

Wednesday October 7, 2015 3:40pm - 4:10pm SAST
eCommerce/Marketing/Mobile Track

Marketing, Content and Distribution

Session Purpose Tell a story
Session Type Solo
Who should attend Advertising agencies, Bloggers, Brand Managers, Content Providers, Marketing agencies, Marketing Managers, Publishers, Students looking for new careers
Session DNA Enabling
Tags #movingstories, #OMGVideo, #VideoisKing, #VideoSwarm, #ViniVideoVinci

3:40pm SAST

Mobile as a the richest media channel with the highest reach Africa

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Monetisation opportunities for publishers , brands, agencies ,developers , and MNO’s Business Models

Speakers

Yaron Assabi

Founder, Digital Solutions Group

I am an entrepreneur with a passion for ICT . I founded what is known today as the Digital Solutions Group (www.dsg.co.za ) in 1998. DSG focuses on relationship marketing solutions using multi channel commerce. In 2000 we sold a 51% stake in Digitalmall.com to iTouch (the... Read More →

Thursday October 8, 2015 3:40pm - 4:10pm SAST
Keynotes/Social/Misc Track

Marketing, Mobile in Emerging Markets

Session Purpose Impart wisdom
Session Type Solo
Who should attend advertisers, Advertising agencies, All
Session DNA Engaging

Tech4Africa Johannesburg 2015

10:40am SAST

Elodie Burls

2:00pm SAST

Louis Janse van Rensburg

2:50pm SAST

Fred Roed

3:40pm SAST

Devon Brough

3:40pm SAST

Yaron Assabi

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