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Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

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Marketing [clear filter]
Wednesday, October 7
 

10:40am

They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!
They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

The Curse of Knowledge: Why smart people are bad at explaining their products & services

Explanations are like Orgasms: Lessons from nature

Tricks of the Trade: the basic structure of any good explainer video (Hint: it's like a sales pitch)


Speakers
EB

Elodie Burls

MD, Blink Tower
From when she can remember, Elodie wanted to change minds through media. She studied Educational Drama Theatre while chairing her University's animal rights society, and was destined to work in NGO's. That's until the entrepreneurial bug bit. She started her first business at age... Read More →


Wednesday October 7, 2015 10:40am - 11:10am
UX/The Next Billion Track

2:00pm

Always-on learning - the secret ingredient to Digital Marketing success
Taste-test, collaborate, create - embrace a culture of learning and sharing - these are some of the traits of modern-day marketers making sense and staying ahead in the multi-faceted world of digital marketing. - The Marketing Landscape in 2015 and beyond - Creating a learn-&-share culture (internal) - Marketing through sharing (external) - Lessons from Heavy Chefs around the world

Speakers
avatar for Louis Janse van Rensburg

Louis Janse van Rensburg

Managing Director, World Wide Creative
Louis is a business partner and the Johannesburg Director at leading digital consulting agency World Wide Creative and member of the Heavy Chef education initiative. Louis is also known as the "Connecting-The-Dots Guy" at WWC with an encyclopaedic knowledge of research to support... Read More →


Wednesday October 7, 2015 2:00pm - 2:30pm
eCommerce/Marketing/Mobile Track

2:50pm

The One Thing The Apache Indians And The Harley Davidson Motorcycle Company Knew Then That Africans Cannot Ignore Now
Africa is in a state of disruption. This provides both significant opportunity and increasing risk. Using a unique backdrop of two similarly disruptive periods in history - the Spanish invasion of the Americas, and the 2nd Industrial Revolution in the USA - I argue that following a relevant, meaningful and visceral cause is the most important step that Africans can make in building your business, organisation or career.

Speakers
avatar for Fred Roed

Fred Roed

CEO, World Wide Creative
Fred Roed first started teaching people how to build their brands in the digital economy way back in 1998. Fred is the CEO of digital marketing agency World Wide Creative, one of SA's biggest digital agencies with clients such as Hyundai, City of Cape Town, Virgin Mobile and The Foschini... Read More →


Wednesday October 7, 2015 2:50pm - 3:20pm
eCommerce/Marketing/Mobile Track

3:40pm

Vini. Video. Vinci. Why digital video is the king of content
Presentation will cover: the power of video, the latest trends in video viewing, stats relating to video ads, looking at how video has infiltrated google, facebook, and other online platforms, the power of the vine, and how to create a digital video strategy with ads, vignettes, stories, even ongoing series – each serving to achieve the relevant objectives of the brand/publisher/corporation/organisation.

Speakers
avatar for Devon Brough

Devon Brough

Director: Strategic Partnerships, HoneyKome


Wednesday October 7, 2015 3:40pm - 4:10pm
eCommerce/Marketing/Mobile Track
 
Thursday, October 8
 

3:40pm

Mobile as a the richest media channel with the highest reach Africa

Monetisation opportunities for publishers , brands, agencies ,developers , and MNO’s Business Models


Speakers
YA

Yaron Assabi

Founder, Digital Solutions Group
I am an entrepreneur with a passion for ICT . I founded what is known today as the Digital Solutions Group (www.dsg.co.za ) in 1998. DSG focuses on relationship marketing solutions using multi channel commerce. In 2000 we sold a 51% stake in Digitalmall.com to iTouch (the... Read More →


Thursday October 8, 2015 3:40pm - 4:10pm
Keynotes/Social/Misc Track