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Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa. 12 tracks, 4 event days including a Hackathon and a Startup Day, with over 55 excellent speakers and just 600 available seats.

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UX/The Next Billion Track [clear filter]
Wednesday, October 7
 

10:40am SAST

They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!
They Just Don't Get It - How to Explain your product so your clients get it, love it and buy it!

The Curse of Knowledge: Why smart people are bad at explaining their products & services

Explanations are like Orgasms: Lessons from nature

Tricks of the Trade: the basic structure of any good explainer video (Hint: it's like a sales pitch)


Speakers
EB

Elodie Burls

MD, Blink Tower
From when she can remember, Elodie wanted to change minds through media. She studied Educational Drama Theatre while chairing her University's animal rights society, and was destined to work in NGO's. That's until the entrepreneurial bug bit. She started her first business at age... Read More →


Wednesday October 7, 2015 10:40am - 11:10am SAST
UX/The Next Billion Track
  Marketing

11:30am SAST

Moving digital experiences in Africa from dull to desirable
This talk reveals what African consumers expect from a digital experience across categories. We report on a study amongst South African, Nigerian and Kenyan consumers to establish the digital expectation commonalities and differences when engaging with different sectors. We answer questions such as: are consumers more concerned about safety of information in the area of social networking or digital finances? Which sector has the highest consumer expectations of being device agnostic? In so doing, the presentation serves as a guide for digital service providers to assist in developing offerings that truly meet the digital consumer’s expectations.

Speakers
avatar for Michel Katuta

Michel Katuta

Head of Technology and Consumer Panels, Columinate
avatar for Henk Pretorius

Henk Pretorius

Co-Founder & CEO, Columinate


Wednesday October 7, 2015 11:30am - 12:00pm SAST
UX/The Next Billion Track
  Next Billion, Digital Domain

1:00pm SAST

Lunch & Drone Race
Wednesday October 7, 2015 1:00pm - 2:00pm SAST
UX/The Next Billion Track

2:00pm SAST

The Future Of Telecommunications: A Paradigm Shift Into The Unknown
The Future Of Telecommunications: A Paradigm Shift Into The Unknown

Jatin will be discussing the future of communications pertaining to new trends, new technologies and the migration to cloud services within the mobile arena. Hot topics such as the price of data, mobile termination rates and the death of the smartphone contract will be explored. Consumer insights will also be discussed as the telecommunications industry is primarily driven by the wallets of their customers. The industry is clearly set for an unsustainable path as there are many interrelated factors in play. These include migration to Voice over Internet Protocol (VoIP), the emergence of new telecom players and the upcoming price wars. Telecommunications all over the world, including South Africa, has become a volatile and unpredictable entity that is on the cusp of transformation. This is what makes telecoms such an exciting industry to be in. Anything is possible, and he certainly wants to be part of it by sharing his research and expertise to ensure a better future for all."

Speakers
avatar for Jatin Channa

Jatin Channa

Master of Science Candidate, Information Technology, University Of Cape Town
Jatin Channa is passionate about the Information Technology spectrum and driven to be the best at what he does. Research interests include, but not limited to, Telecommunications, start-up initiatives, cutting-edge technology, Geographic Information Systems, consumer insights and... Read More →



Wednesday October 7, 2015 2:00pm - 2:30pm SAST
UX/The Next Billion Track

2:50pm SAST

Connecting the Next 5 Billion. Free Internet For the World.
The greatest equalizer in the world is Internet Access. Small businesses in Africa can reach the world through this medium. DataWind has the solution to make the internet free to millions of Africans and billions of people in the developing world and has already started implementing this solution in parts of Africa and India. We’ll review the Impact that that the internet, and low cost PC's are having on education and commerce in the developing world.

Speakers
avatar for Derek Kopke

Derek Kopke

Derek Kopke, hailing from Canada, is the Executive Vice President, International Business Development of DataWind Ltd., responsible for its international distribution expansion and developing new operator relationships, focusing on developing markets.  He has over 20 years of experience... Read More →


Wednesday October 7, 2015 2:50pm - 3:20pm SAST
UX/The Next Billion Track

3:40pm SAST

#BornToCode: A new way to source and develop coding talent

WeThinkCode_ is a new kind of peer-to-peer tech institution launching in Johannesburg in 2016, dedicated to transforming technology education in order to bridge the gap between undeveloped talent and the desperate IT skills shortage in South Africa. The magic of WeThinkCode_ lies in its selection criteria that enable us to source high potential programmers in the most unexpected pool of young talent. 


Speakers
avatar for Camile Agon

Camile Agon

Co-founder, WeThinkCode_
WeThinkCode_ is an innovative tech institute designed to transform higher education in Africa.
avatar for Yossi Hasson

Yossi Hasson

Co-founder, WeThinkCode_
avatar for Arlene Mulder

Arlene Mulder

Co-Founder, WeThinkCode_
WeThinkCode_ is an innovative tech institute designed to transform higher education.


Wednesday October 7, 2015 3:40pm - 4:10pm SAST
UX/The Next Billion Track
 
Thursday, October 8
 

10:40am SAST

Prototyping for Perspective
A talk about the process of developing ideas, evaluating ideas, and communicating ideas. This talk explores the lifecycle of prototyping, the influence of UX, and the advantages for development teams, product owners, and users. This talk includes theoretical information, personal experiences, and practical examples for developing better ideas and making better products

Speakers
avatar for Rishal Hurbans

Rishal Hurbans

Founder, Solutions Architect, Prolific Idea
Rishal is currently fulfilling the role of a solutions architect at Entelect. He is involved in ideating, designing and developing solutions for various national and international blue chip clients whilst actively growing thought​ leadership capabilities within the company and tech... Read More →


Thursday October 8, 2015 10:40am - 11:10am SAST
UX/The Next Billion Track

11:30am SAST

User Research - Tales From the Trenches
User research is a vital part of the User Experience (UX) toolkit, and is especially useful when developing new products and services. In my talk I tell some stories about research from experience – unexpected findings, surprises, ‘why didn’t I think of that’ moments, research for validation and inspiration. An entertaining and insightful look at the things people come up with when you are out there engaging with them.

Speakers
avatar for Rob Cowie

Rob Cowie

Head of UX and Design, Discovery Health


Thursday October 8, 2015 11:30am - 12:00pm SAST
UX/The Next Billion Track
  UX, Design and Development

1:00pm SAST

Lunch
Thursday October 8, 2015 1:00pm - 2:00pm SAST
UX/The Next Billion Track

2:00pm SAST

UI & UX - Back to Basics
How User Interface and User Experience has been intertwined into the fabric of time. It is not something new or something old, but something we have been doing from beginning of time. Have you ever wondered why the competition product works and yours not...?

Speakers
avatar for Stian Le Roux

Stian Le Roux

Developer, Emid
Hi, my name is Stian Le Roux. I grew up on Lichtenburg and moved to Pretoria when I was in Primary school. I have always had an interest in IT and design. I got married 2 year ago. My wife and I live in Equestria with our 4 four-legged kids (2 cats and 2 dogs). I love travelling... Read More →


Thursday October 8, 2015 2:00pm - 2:30pm SAST
UX/The Next Billion Track
  UX, Design and Development

2:50pm SAST

Digital designers and developers need to be UX capable
When you are a big corporate like Discovery, having dedicated UX labs and UX specialists are easier to budget for, but when we look at small-to-medium setups or even start-ups, this function is either outsourced or ignored more often than not. It is just too costly to employ a full-time employee for this function and UX specialists are like chips...you can't have just one. We need a new breed of designers. We need UX capable interface designers and developers.

Speakers
avatar for Irmi le Roux

Irmi le Roux

Senior digital designer, Discovery
The best way to entice conversation with me would be to start a topic of debate. I love discussing topics of usability and design in the digital field. I believe the best way to stay abreast of matters in your field of interest is by reading and communicating your thoughts for di... Read More →


Thursday October 8, 2015 2:50pm - 3:20pm SAST
UX/The Next Billion Track
 


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